4. Jean Claude Van Damme Coors Light
Over the years, we have been led to believe that JCVD is a bit of a twat. This high-kicking Euro trash saw his career skyrocket in the 80s and then die a death by the mid-90s. Coors have cleverly locked that image of Van Damme and lampooned it into the double demin wearing mullet mess telling us to drink their beer. Van Damme is clearly game, and does a great job in portraying that cringe worthy kitsch persona we have come to see at trailer parks and roadside restaurants across the Western world. The only thing missing from Van Dammes look is a shapeless black t-shirt with some sort of Comanche or wolf print on it. What does it have to do with cold beer? Well he is on a mountain, and he is talking about being cold. But I guess the real key to Van Dammes presence here, is the sense that this drink is so cold it almost froze out a Hollywood hard man. http://www.youtube.com/watch?v=OdHocrK59bo