10 Best John Lewis Christmas Adverts - The Definite Ranking!

5. Please, Please, Please, Let Me Get What I Want - 2011

Who doesn't remember as a kid eagerly waiting for Christmas to arrive? The sheer agony of each day on the advent calendar as the big day creeps closer and closer. It's lovely how John Lewis points you in a certain direction, even using a beautifully sung rendition of The Smiths to lead you down the wrong path. Of course he can't wait for his presents! Yet on the morning he doesn't even take a look at his gifts, instead desperate to deliver a present to his parents instead.

After all, the true joy of Christmas is the giving, not the receiving.