9. Play-Doh Make A Meal (1990)
http://www.youtube.com/watch?v=G9_kz3a3yPA&feature=endscreen&NR=1 Another classic from the 1990s, which were as much a hey-day for toy advertisements as they were for independent film, this Play-Doh Make A Meal commercial is a cheeky commentary on the industrys fetishisation of food. Employing the same shot-composition, movement and lighting techniques of food commercials, the ad is designed to arouse the human appetite. One finds themselves salivating for this colourful dough as if it were real food. Given childrens pre-existing predilection for consuming Play-Doh, this is not an altogether miraculous, but, nonetheless commendable.