Now, this isn't really something that's going to affect this year's Super Bowl, because many companies have probably spent tons of time and money into making commercials. But when a study says that 80% of Super Bowl ads don't work because no one remembers the brand, that cannot be ignored. For the companies buying ad time during the Super Bowl, it's frustrating to find out that you're blowing millions of dollars for almost zero returns. For the networks, it's a pants soiling experience to find out your biggest money maker is a bubble waiting to pop. Neither can really afford to ignore this study and pretend nothing is wrong. One side can save a lot of money, while the other stands to lose money no matter what. The NFL is going to be charging $28 billion from all the major US broadcasters over nine years. Broadcast and cable networks need high ad revenue to cover the costs of these deals (at minimum). If advertisers stop shelling out the big bucks for Super Bowl ad time (or even worse, regular season games), the networks are probably going to lose tons of money before the NFL renegotiates lower license fees. Will that happen? We'll just have to wait and see.
Living in Florida, enjoying the weather when its good, writing for a living. TV, Film, Animation, and Games are my life blood. Follow me on Twitter @xbsaint. Just try not to get too mad when I live tweet during Toonami.
