The world of combat sports has always been spoiled for choice in terms of larger than life characters who are capable of getting you invested in an upcoming clash.
In boxing, the image of the monstrous Mike Tyson eating up and spitting out various poor souls in the Heavyweight division throughout the '80s and '90s constantly made people come back for more, even if they weren't necessarily the biggest fans of the controversial 'Iron Mike'.
At the end of the day, if you were seen as a villain in the sport, people would pay to see you fight in the hope that they could witness you fail. So, fighters soon realised that by leaning into their more despicable tendencies - as Tyson often did throughout his career - more people would tune in to their fights and thus line their pockets with that all important dollar.
The UFC took that idea and ran with it, and over the years we have seen countless fighters inside of the Octagon morph into almost cartoonish antagonists in the hope that they can conjure up the heat necessary to become a marketable commodity in the company.
Sometimes it can be contrived or sometimes a fighter can't help being a d*ck. Either way, we can't all be the hero and this lot absolutely revelled in being the villain.