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10 Ways UFC Has Grown In The Last 10 Years

10. Acquisitions Of Other Promotions

David Becker/AP/Press Association Images

If you can't beat them, join them.

That's the position that PRIDE found themselves in a little over a decade ago, as the Japanese promotion succumbed to the pockets of former owners Lorenzo and Frank Fertitta. After the initial idea of running both companies side by side, Dana White decided the PRIDE business model was failing and opted to close the Japanese office seven months after purchasing their rival.

In 2010, WEC would officially merge with UFC, after spending four years as their sister company. UFC would absorb WEC's Bantamweight, Featherweight and Lightweight divisions and the fighters associated with them.

Strikeforce followed suit by being purchased in 2011, yet Dana White was quick to remark how the promotion would continue to operate as a separate entity. UFC would proceed to sign most of Strikeforce's top guys and - after a year of being owned by the top MMA brand - they would find themselves dissolved as a promotion and their fighters either signed up by UFC or jobless.

It looks as though Dana White has been taking a leaf out of the Vince McMahon 'bleed your enemies dry' book and - through intelligent financial and recruitment strategies - UFC have made themselves the home of mainstream MMA.

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Lifts rubber and metal. Watches people flip in spandex and pretends to be other individuals from time to time...