10 Alarming Signs Over The Future Of The Pro Wrestling Industry

8. The Indies Are Struggling

Tony Khan HHH
AEW

Who is the next must-see sensation currently tearing up the independent circuit?

The talent is there, but the buzz isn't; even before the COVID-19 pandemic struck, the underground hipster appeal of the scene had been tarnished, since much of it - across PWG (the Young Bucks), the comedy irony genre (Orange Cassidy) and the latest talent wave (MJF, Darby Allin) - made its major label debut on AEW TV.

This was a more than welcome development - it was thrilling watching emerging talent not be patronised by an oppressive system that barely recognised such talent and often only signed it out of panicked greed - but the effect on the proving ground was suboptimal. Then, a convergence of factors dragged the scene down to its lowest level all century.

PWG changed its residency, and some of the charm was lost in addition to its identity and USP. BritWres is dead. Thank you Triple H and William Regal (and the sex offenders, of course!). Then GCW disappeared up its own arse by extending novelty matches to 35 minutes and, in a bid to break big, received a harsh lesson in politicking by J E Double F, Haha, J A Double R E Double T. Defy is on the radar, with its bold and thrilling introduction of Nick Wayne, but again: the market barely exists now. The conversation about emerging talent is almost exclusive to AEW.

WWE received a lot of flak when signing generations of talent in a state of panic at an emerging scene, but are AEW guilty of almost the same thing under a different, noble failure of a motive?

Wheeler YUTA and Daniel Garcia aren't floundering, but it would be naive to suggest that they are anywhere near the position AEW indicated they would be in earlier this year.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!