10 Alarming Signs Over The Future Of The Pro Wrestling Industry

9. The Standard Of Greatness Has Been Normalised

Tony Khan HHH

This is a hugely under-mentioned aspect of the malaise that appears to have swept over pro wrestling, affecting the circular discourse online and the increasingly flat atmosphere in too many arenas: the industry has normalised excellence.

There is a fantastic match virtually every single week. A blow-away contest is so mundane now that a wrestling show on which one doesn't happen is considered one of the worst of the year.

Unscripted promos have been back for the last three years, and again, a phenomenal one is cut every single week. A returning star used to be a massive deal. No longer. This might not be the case on January 11, but the word "shock" in wrestling has been stripped of its meaning, as has so much else. Wrestling is infinitely, exponentially better than it was in early 2011, but nobody is actually going to watch an episode of Raw from that year at the start of every week as a reference point (or for pleasure, unless they're an absolute f*cking freak). The audience has been spoiled. Our collective perspective on things has been warped to what, perhaps, is an unrecoverable extent.

Wrestling is its current form cannot sustain itself, much less improve...


Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champion Kenny Omega, present AEW World Champion MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!