10 Amazing Heel Turns That WWE Immediately Ruined

Turning Dean Ambrose heel on the very same night that Roman Reigns announced he was battling leukaemia for second time was certainly a choice, but nobody can say that this wasn't a major shock.

By this point, the Lunatic Fringe had been on TV for two months after suffering a triceps injury, and this return to action marked one of the rare times where the Shield brothers of Ambrose, Reigns, and Seth Rollins were all back on the same page. As such, Ambrose and Rollins won the WWE Tag Team Championships on the 22 October 2018 edition of Raw; an emotionally-charged Raw which had earlier seen Roman reveal his awful news.

Of course, that Tag Title win was immediately followed by Ambrose turning on Seth, ushering in a new heel persona for Dean.

Despite some taking umbrage with this turn happening on the same night that real-life tragedy took centre-stage, at least this offered up the truly mouth-watering prospect of a first villainous singles run for Dean Ambrose. For those who'd seen Ambrose's prior work under his Jon Moxley guise, they knew just have vicious, sinister, and outright chilling he could be.

Instead, the heel Ambrose that we got was a gasmask-wearing chicken sh*t whose main focus was on getting vaccinated to protect him from catching anything from wrestling fans. It was dreadful, it was such a waste, and it all directly led to Ambrose choosing to exit the company.