10 Awesome Wrestling Spots That Were Totally Improvised

2. "Bad Creative"

Shane McMahon Kurt Angle
AEW/TNT

Meme machine Chris Jericho cut one of the promos of the year on only the second episode of AEW Dynamite when he managed to name and introduce an entire new stable, shift his gimmick from 'Painmaker' to 'LeChampion' and set up his impending Heavyweight Championship match with Cody at the company's second official pay-per-view.

He also provided a sequel to his classic "I'm from Winnipeg you idiot" from a decade prior.

After talking up mainstream newcomers Sammy Guevara and Proud & Powerful, Jericho arrived at Jake Hager, a man known very well by wrestling fans as John Laurinaitis-era WWE castoff Jack Swagger. Swagger's run was fraught with issues beyond his control, but wasn't entirely for nought nostalgically. To the indies, AEW and even MMA, he brought with him the popular "We The People" chant. It wasn't something Jericho anticipated, but it was something he was quick enough to cope with.

Turning on both the crowd and his former employer, he referred to the bit as a "Stupid idea from bad creative". Far from pandering, this nonetheless allowed AEW loyalists a big anti-WWE pop whilst also accepting their responsibility to boo Hager instead of celebrating his former self. It was, like the rest of Jericho's monologue, worthy of celebration...

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett