10 Biggest Chickensh*t WWE Heel Champions

2. JBL

JBL is 6'5" and always was one of the toughest guys in WWE. He spent several years alongside Farooq as part of the Acolytes and the APA, but after transforming his character and ascending to the top of the card in the mid-2000's, JBL became one of the most cowardly heels we've seen in the business. He'd shown himself as a brawler. An unforgiving Texan who took no prisoners, ready at the drop of his hat to thump people for fun. But he formed a stable called 'The Cabinet' shortly after his WWE Championship win at the Great American Bash in 2004, a play on a presidential cabinet to fit in with his new-found snob-persona. Typically, he employed the Basham Brothers as his Co-Secretaries of Defence, and Orlando Jordan as Chief of Staff - guys who were ready to stand in front of JBL at any given moment. He'd consistently find a way out of matches too - especially during championship matches on pay-per-view events. Big Show even once chokeslammed him through the ring in a steel cage match - only to see JBL escape underneath and to the outside to win.
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Football writer (predominantly) with work previously published by Mail Online, Manchester Evening News, Daily Mirror, USA Today and Chelsea FC. Regular contributor for Huffington Post, who holds tempestuous relationships with WWE and FIFA 15.