10 Biggest Chickensh*t WWE Heel Champions

7. Chris Jericho

The great thing about Chris Jericho is he can play almost any character role. Cowardly heel was always one of them, and while he may not be able to revisit that persona in his temporary returns to the business any more (he's always going to remain babyface now, right?) he's held the traits of a coward throughout his storied WWE career. Jericho is brilliant in the ring, can hang with anybody on the microphone and would often use every trick in the book to get ahead. He wasn't booked too strong during his heel run as WWE's first Undisputed Champion, but we'd see sights of chicken-2J across feuds with the likes of John Cena in the mid and late 2000's. But he perfected this role as the Lionheart in WCW and perhaps never hit those heights (in this sense, anyway) after jumping ship. Obviously he found far greater success in other ways, but that's besides the point.
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Football writer (predominantly) with work previously published by Mail Online, Manchester Evening News, Daily Mirror, USA Today and Chelsea FC. Regular contributor for Huffington Post, who holds tempestuous relationships with WWE and FIFA 15.