10 Best Heels In WWE Today
7. AJ Styles
Usually, the most athletic workers in a promotion are called upon to be babyfaces - that way, they can keep their crowd-awing arsenal of moves without worrying that being cheered is a bad thing. For that reason, AJ Styles has spent most of his career as a babyface.
Still, the fact that he was an American star made Styles a perfect leader for New Japan's Bullet Club, and working as a heel allowed him to flex some character muscles he hadn't really shown in the past. Since turning heel in WWE last May, he's shown more personality and charisma than ever before, coming into his own as a promo and proving that being a heel is more than just a matter of having announcers tell fans to boo you.
Styles still gets cheered, of course. It's 2016, and fans recognize and appreciate that he's the best worker in the world - they're not going to boo a springboard 450 splash. Nevertheless, he's playing his role perfectly, and - more importantly - filling the exact position that WWE needs him to fill, that of Smackdown's top bad guy.