10 Best Heels In WWE Today
6. Kevin Owens
For years, first-time fans witnessing Kevin Owens have jumped to their own conclusions about him based on his body type, dress, and overall presentation. Of course, once Owens gets into the ring, he immediately dispels those notions by showing off his uncanny athleticism and precision.
Still, for all of his physical skill, what has made Owens a star is his intelligence. Owens has spent the bulk of his career playing the same character - one he's created and cultivated - and he knows it inside and out. That familiarity has allowed him to adapt it to any situation and environment, whether it means wrestling in front of 100 people or 100,000.
The fact that the character is uniquely self-serving and megalomaniacal has made him one of the best heels in WWE. He can switch between sadistic and goofy with an acuity that, admittedly, makes him more likable, but at the same time seems to be the sole providence of Kevin Owens and is essential to the character that he is.
Someday, Kevin Owens will undoubtedly be a popular babyface, but the fact that it's so hard to imagine right now is a testament to his ability as a heel.