We've all been there: You're sitting through yet another three-hour edition of Raw and another match that means nothing comes on between two guys who have wrestled each other sixty times. They run through their standard stuff to being with and then, like clockwork, one of them gets knocked to the floor. Michael Cole tells us "the match will continue right after this" and WWE cuts to a commercial. Now, unless you're a die-hard wrestling fan, you immediately start channel surfing or go over to check out the score of the Monday Night Football game. Usually, these kinds of viewers don't return because they either find something better to watch or they completely forget that they were watching wrestling in the first place. WWE has to give viewers something to stayed tuned to see. There has to be a reason not to change the channel or to change back immediately because you might miss something. It may be something as simple as Vince McMahon walking to the ring or a promise that Brock Lesnar will be appearing at some point tonight, we just don't know when. When you take commercial breaks during matches, you're basically telling viewers that the match doesn't matter. The live audience is bored out of their minds as well since most wrestlers will just grab a hold and wait until they get the signal that the match is back on television. In theory, you're assuming the audience will come back to see the end of the match but, in practice, it's actually losing viewers.
