Sting was the main babyface in WCW from when he came up in the NWA in the late 1980s right until WCW's final show in 2001. He had a brief heel run that was unsuccessful. Fans really only know him as a babyface because he was such a key figure in that role. Nothing else he did was as important as that. What's amazing about him as a performer is that he was successful as two completely different characters. In the early 1990s version of WCW he was an energetic guy with a painted face, spiked blonde hair and athleticism that was unmatched. He played to the fans that adored him. He was WCW's version of Hulk Hogan, no doubt about it. When the NWO started in the summer of 1996, Sting changed. People didn't know if he would go NWO or WCW, so he took advantage of that by becoming this black & white figure that painted his face in those colors while refusing to talk to people. He also didn't wrestle in 1997 until the final week of the year when he beat Hogan for the WCW Title. That's a moment that WCW messed up because Sting should have beat Hogan clean without much of a problem. Instead they did a shady finish and the moment was definitely less impactful because of it. That angle with Sting stalking the NWO by attacking them for months on end leading up to that final showdown was one of greatest stories WCW ever told. Good luck recreating something like that again. It was the mystery of it all that made it work so well.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.