Going to the well once too often is the type of saying you've surely only heard from wrestling commentary. You especially, visitor of a wrestling website and/or reader of this wrestling article. Along with cities and states, spending more time than you should thinking about woodsheds and if having a head on a swivel will eventually be part of the human evolutionary process.
It's traditionally saved for a babyface high spot gone wrong or a heel's attempt to cheat that one last time without getting caught, but wrestling's repetitious reputation in general lends itself quite well to the old adage. Derived from the 14th century when going down wells for water was deemed worth the risk to get the reward (wait a minute...), WWE in particular will revisit old ideas all the time in an effort to milk what might of remained of the first attempt.
In their long form chats with Conrad Thompson, both Bruce Prichard and Eric Bischoff have, when the narrative has suited them, noted that Vince McMahon and Hulk Hogan would more than likely try what worked before than taking a risk on something new. Stone Cold Steve Austin went back to swigging beer at the end of 2001 when his heel turn's commercial revenue didn't match his critical acclaim. Ric Flair was, is, and will always be Ric Flair.
These one-and-dones were outliers. How? Why? And could they be given a second go?