10 Best WWE Gimmicks Vince McMahon Had Nothing To Do With

5. Brian Pillman's 'Loose Cannon'

Brian Pillman Loose Cannon
WWE.com

Brian Pillman was wrestling's premier hoodwink artist. In the mid-90s, he convinced Eric Bischoff to legitimately release him from contract to sell his 'Loose Cannon' guise, before enjoying a brief run in ECW and promptly signing with the WWF. Game, set, match. Pillman's super-genius exploits are definitely some of the wackiest ever.

Just like Bischoff and Heyman before him, Vince McMahon went along for the ride.

He didn't invent the 'Loose Cannon', and he barely attempted to tamper with Pillman's eccentric on screen personality at all. No, he didn't threaten to take his penis out and pee all over the place like he did in ECW, but Pillman was still a more outrageously provocative character in the WWF than most around him at the time. Watch any of his riotous appearances as a guest commentator for proof of that.

Inevitably, the WWF failed to follow up on Pillman's early promise. In fairness to them, the man was going through serious personal problems at the time. He sadly passed away in late-'97, so we never got to see if the gimmick's potential would be fulfilled. Nevertheless, the 'Loose Cannon' remains one of the most curious, self-made gimmicks in industry history.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.