10 Best WWE Gimmicks Vince McMahon Had Nothing To Do With

6. Bray Wyatt's 'Fiend'

Here it is, the most modern example of them all.

As a dreadlocked 'Eater Of Worlds' who carried around a little lamp, said "Run" menacingly and regurgitated the same rhetoric constantly, Bray Wyatt was on auto pilot. He badly needed another outlet to show off his Mick Foley-esque levels of creativity, and he had just the ticket. It was time for Bray to be reborn.

When vignettes began appearing earlier this year showing Wyatt as a Prozac'd children's TV host who increasingly became unhinged, people took notice. Bray, visibly slimmer and more motivated, then introduced his 'Fiend' character to the masses. This, according to gushing comments from Tom Savini Studios production staffer Jason Baker, was all Wyatt's work.

He was the one who created the character, and he was the brain behind all those ideas for the nightmare-inducing mask, the quirky ensemble of puppets and the 'Firefly Fun House'. Meanwhile, Vinnie Mac is seemingly content to sit back and feed Wyatt's own creative vision for his rebirth.