10 Better Ways WWE Could Utilise The British Fanbase
2. Create A New Davey Boy Smith Level Star
When Davey Boy Smith returned to the WWF as a singles wrestler called The British Bulldog in 1990, the WWF started a much larger scale UK tour, compared to their previous sporadic visits. They'd come once in 1989 and not at all in 1990. In 1991, with the Bulldog spearheading UK publicity, they went on two successful tours of the UK, in the spring and autumn. They followed this pattern in 1992, with SummerSlam 1992 being moved to the UK due to the huge boom that the WWF was experiencing in the UK due to Smith's huge mainstream popularity. When Smith left the WWF and headed to WCW, it was his name that led to WCW coming across to the UK on a semi-regular basis, something which largely dried up once Smith had departed the company. It could be said that Smith's status in the UK gave birth to the WWE's current bi-annual touring schedule as it follows roughly the same pattern today. While the WWE brand itself is what sells tickets, you can tell from the crowd and how they have reacted to wrestlers like Regal, Burchill and Barrett over the years that they are absolutely crying out for a new heir to the British wrestling throne. Indeed, this could be the missing piece of the jigsaw for making a WWE PPV show in the UK a reality. Could Adrian Neville be that new star? He is supremely talented, with a great look and jaw dropping aerial skills. Could the natural charisma and size of Bad News Barrett be pushed forward to lead the charge in the UK? Or is there someone else, yet to be discovered by WWE fans, who could be the British figurehead of the WWE in the UK
Dean Ayass is a well known name to British wrestling fans. A commentator, manager, booker and ring announcer who has been involved in the business since 1993, Dean's insight into the business is second to none.