10 Better Ways WWE Could Utilise The British Fanbase

6. Visit More Towns On UK Tours

The WWE's current UK tour, which is happening at the time of writing, is actually doing this. It will be interesting to see the attendances, revenue and profits from this tour compared to others. The usual drill is for the WWE to visit major venues in major cities, such as London, Birmingham, Manchester, Glasgow, Cardiff, Nottingham and so on. However, this time around, they have expanded the tour to visit other towns and cities as well that haven't witnessed live WWE action in years. Bournemouth is being paid a visit, as is Leeds and my own hometown of Brighton. It's the first time since 1993 that the WWE have come to Brighton, and there is a buzz and sense of anticipation in the air as WWE fans creep out of the closet to snap up tickets. The show was sold out months ago. It could very well be that a wider tour was scheduled to coincide with the launch of the WWE Network, which has since been put on hold, but again, it will create a greater sense of connection for the fans in these smaller places to see their favourite WWE superstars live and in the flesh. It also opens their product up to more families, because the cost and logisitics of taking a family up from Brighton to London and back on a weekday evening makes it very difficult for families outside of London to attend a London show. If it comes to a venue closer to their home, they are far more likely to attend.
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Contributor

Dean Ayass is a well known name to British wrestling fans. A commentator, manager, booker and ring announcer who has been involved in the business since 1993, Dean's insight into the business is second to none.