10 Big Mistakes WWE Will Probably Make Before 2017

6. Failing To Rebuild The Intercontinental & United States Titles

roman reigns title
WWE.com

WWE’s midcard title scene remains perpetually disappointing. The United States and Intercontinental Titles are storied championships with decades of history behind them, and both have been held by some of the best wrestlers in the history of the business. Sadly, they’re treated as little more than token midcard acknowledgements in 2016, and the champions are mostly used as jobbers for whichever WWE main eventer needs a win at the time.

Rusev has been made to look a fool while tangling with Roman Reigns, and The Miz’s frustrations as IC Champ came to the forefront in his blazing Talking Smack rant this week. The problems run far deeper, though; neither belt has had significant meaning for a number of years, and it’s getting worse.

WWE need to create credibility at all levels of their card if the Brand Split is to succeed in the long-term. Having a credible main event scene is all very well, but what happens when those wrestlers fall out of the spotlight and there’s nobody to take their place?

An exciting, unpredictable midcard title scene benefits everybody, especially the fans, and if Rusev, for example, was working meaningful defences every week, it’d go a long way to break-up Raw’s troublesome three-hour show. Sadly, it looks like WWE’s wholescale burial of their midcard titles is here to stay.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.