WWE's biggest business priority right now is, of course WrestleMania, which is set to become their highest ever attendance and biggest ever live gate. It is also likely to provide the WWE Network with its biggest ever subscriber numbers. On top of that, it also opens up a ton of new franchising and advertising deals, like the recently announced Snickers sponsorship of the event. Simply put, a lot of money is going to be made with the show, which is WWE's main concern. The importance of the event is reflected in the fact that WWE started building it more than six months before bell time, and the fact that they are aiming to make Roman Reigns the new face of the company/franchise star at the show. If they can launch the character to the mainstream, they may very well have the new John Cena on their hands. But whatever happens, whether it is a critical failure or a universally-praised masterpiece, the numbers are sure to make Vince McMahon very happy indeed.
