Things haven't always gone WWE's way this year, but they've had an extremely eventful 12 months. 2016 has been a year of strong pay-per-views, excellent in-ring action (thanks, AJ Styles), and all-round diversification. With the revived Brand Split, Cruiserweight Division, and a refreshed main event scene full of IWC favourites, WWE have put great effort into reviving their product since January, and 2016 will end as one of the most notable years in modern wrestling history.
As is always the case with WWE, you have to take the good with the bad. AJ Styles, Goldberg's return, and the Women's Revolution have been roaring successes, but Roman Reigns, WrestleMania 32, and the ratings crisis? Not so much.
The company's viewership took a significant hit this year, and while figures have been on a steady decline since 2001, September saw Raw hit an all-time low. There are unquestionably a number of external factors influencing this, but the bulk of the blame lies with WWE, and specifically those charged with holding the audience's attention in the first place.
WWE's creative team have given us some fantastic television this year, but they've also delivered more than their fair share of duds. For all WWE's desires to be treated as a serious entertainment company, they regularly deliver some of the most laughable stories imaginable, and 2016 has been a minefield of bad ideas.
Here are the 10 biggest WWE creative mistakes of 2016.