With their impossibly deep talent pool, incomparable reach, and record-breaking revenue figures, WWE have all the resources required to deliver a cutting edge wrestling product, but constantly let their fans down on the creative side.
At no point in history have the company gotten so little from so much. While their balance sheet is as impressive as their market share is indomitable, their mainline product is a bastion of inconsistency, with Raw, SmackDown, and pay-per-views regularly falling short of expectations. The "profit over art" approach is hard to fault from a business perspective, and it'll never change as long as their financials are soaring, but it makes for some grim viewing.
2018 has been a middling year. The company have given us plenty to enjoy (an awesome Royal Rumble, NXT's continued excellence, Ronda Rousey's perfect rookie year), but every storytelling high is tempered by a handful of lows. The problem has been particularly prevalent since WrestleMania 34, and with WWE calmly coasting towards their annual summer slump, creative will drop dozens of new duds over the coming months.
The current main roster product is leagues below what it should be, and the blunders within are to blame...
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