10 Biggest WWE Creative Mistakes Of 2018 (So Far)

9. Not Capitalising On Daniel Bryan

Asuka James Ellsworth
WWE.com

It's been great having Daniel Bryan back. His TV matches always deliver, and he works like a man making up for lost time, rarely holding anything back between the ropes. But while the former General Manager has been killing it himself, the company haven't exactly given him the most compelling material.

Big Cass was a bad choice for Bryan's first major singles feud, which soon devolved into a mulch of awful "me big, you small" promos. The matches were stodgy, too. Daniel worked his backside off, but while this writer would argue that their Money In The Bank bout exceeded expectations, the general consensus is that the matches, like Cass himself, were subpar.

Bryan has now been slotted into a Team Hell No reunion. It began with a memorable angle on this week's SmackDown, but it won't be long before the ageing Kane is a millstone around his partner's neck.

WWE haven't buried Bryan (at all), but they've taken the hottest wrestler on the planet (which Bryan was after his return announcement) and turned him into a secondary player. It's a waste, but one that might be explainable if Daniel doesn't plan on renewing his contract beyond 1 September.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.