10 Booking Steps For WWE Raw (15 August)

5. Seth Rollins Gets Eerily Cornered By 'Demon Kings'

Brock Lesnar Paul Heyman
WWE.com

Cutting two distinctly different promos last week (a shrewd decision by WWE's production team), Seth Rollins and Finn Bálor are set to collide at SummerSlam for the new WWE Universal Title. Rollins was all about taunting Bálor's heritage last time out, allowing the Irishman to act all business in a suit behind the scenes and tease that his 'Demon' character is coming.

In order to follow up on that, the writing team could pen Seth to be brazen about this persona. Those who don't watch NXT may not know what the 'Demon' Bálor is all about, so this is an ideal way to introduce them to it.

Again, Rollins aims fire at Finn's supernatural hyperbole, making light of the 'scary' vibes he's trying to give off. That's when Bálor appears on the entrance stage to confront his foe. Suddenly, the lights go out and Finn's music starts to play.

As he steps back into the shadows, several trainees from the WWE Performance Center (or extras in general) come forward, crawling along the ground dressed as the 'Demon Kings' and intimidating Seth Rollins.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.