10 Booking Steps For WWE Raw (August 22)
9. Sheamus Beats Cesaro To Go 2-0
The 'Best Of 7 Series' between Sheamus and Cesaro has a lot of potential. WWE could go about things by booking it all even, for example having each man score respective victories until the deciding rubber match. That's one way of doing it, but it could be more fun to have one race ahead.
Ideally, that'd be Sheamus, because then his Swiss counterpart has a fight on his hands to get back in the series. Think of playoff games in ice hockey or basketball, the thrill is in the chase, a team desperately looking to overturn the odds and get back on the board.
For this to happen, Cesaro needs to lose at both SummerSlam and on Raw. Even though heel, Sheamus shouldn't cheat, the story must be that he has Cesaro's number. Then, the babyface has to find a way to defeat the villain, learning from the previous match and striving to pull the best out of himself.
On Raw, should Sheamus go 2-0 in the series, alarm bells would start ringing for Cesaro, giving him something to talk about in promos and work towards.