10 Booking Steps For WWE SmackDown

1. Please, Please, Let It Die

Nobody likes this. Nobody.

Kevin Owens' misuse upon his return finally began to pick up when he was allowed to cut his own promos (to an extent) but then falling back into a feud with Shane McMahon has killed whatever momentum he had. Firing him on SmackDown was bad writing and convoluted, inconsistent storytelling, but it did at least allow us to picture him on NXT and there, surely, he could thrive.

However, he was back arguing with Mini-Mac the night before his old brand's big night, and gave us another deeply pointless segment where he now... apparently... wants to take his former boss to the cleaners. He could have closed out NXT's final segment in a moment that would have woken the whole world up. Instead, we all just went back to sleep.

I do not care how they do it, just drop this angle and let everyone move on with their lives. Shane on TV isn't as bad as we all think it is, but this is a rivalry we've seen twice already now and there are simply no legs left in it whatsoever. Move everybody on - wherever that may be to - and free up the time for something fans will actually invest in.