10 Booking Steps To Make Roman Reigns WWE's Greatest Heel

10. Brothers For Life?

You already know where this is going, but humour me for a moment so we can set the scene properly. Ever since the title tournament at Survivor Series, fans have been mulling over the idea of Reigns turning on his former Shield partner Dean Ambrose, and the further we get into Reigns' mega-push, the less likely it seems that we'll get that turn. It's all getting a bit John Cena, isn't it? Luckily, though, there's still time, and you won't find a better opportunity than Fastlane. As the PPV approaches, it's time to ramp up the speculation that WWE has already been flirting with on-air via Stephanie McMahon's underhanded tactics: will Roman and Dean be able to stay on the same page and conquer The Beast, Brock Lesnar, in the process? What happens if, somehow, they manage to eliminate the Beast together and it's left down to them? Can their friendship survive a bid to fight for the World Heavyweight Championship on the grand stage of Wrestlemania?! Use the Fastlane pre-show panel and some nicely places video packages to heat up the tension between Roman and Dean heading into the Triple Threat. Plant the idea that something could happen that could shatter their friendship and help build some real anticipation for the match and the wider implications of its result. That way, it'll be even more heinous when the inevitable happens...