http://www.dailymotion.com/video/x7cy4y_no-limit-soldiers-feud-with-west-te_sport So, yeah. Oftentimes pro wrestling takes two sides that have definable (and sometimes stereotypical) enmity and pairing them against each other. These ideas always work best when understanding a promotion's fanbase. In June 1999, Eric Bischoff and WCW signed a deal with then-incredibly hot pop rapper Master P and his No Limit Soldiers clique to appear in WCW. The idea would be that the mainstream exposure would benefit WCW in their (seemingly continuous) losing battle versus the WWF. In order to ensure that the inevitable matches were entertaining the rappers (and their wrestling stand-ins Brad Armstrong and Chase Tatum) would be paired up against the "West Texas Rednecks" crew of (Minnesota-native but country music fanatic) Curt Hennig, Bobby Duncum, Jr., Kendall Windham and Barry Windham. https://www.youtube.com/watch?v=HHihfxE0ZTk By the end of the No Limit Soldiers/West Texas Rednecks feud, the rappers were not-so-liked babyfaces and the West Texas Rednecks had actually become babyfaces by default, Hennig and company's presentation so charismatic that even rap fanatics supported it. Once the West Texas Rednecks" recorded their theme song "Rap is Crap," insofar as any major heat the angle could generate, it was a wrap, too.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.