10 Consequences Of Ronda Rousey Losing Her UFC Championship

3. Reebok Is Not Going To Be Happy

Reebok signed a much maligned deal with the UFC to be their official uniform provider last year, and the deal kicked in this past Summer. It was a bad deal for fighters, who can no longer wear other sponsor's logos in the octagon, and who are making far less in sponsorship dollars as a result. From the Reebok end of things, they bungled the deal badly - but at least they had the UFC's biggest star, Ronda Rousey, wearing their gear. Well, with the loss, they're potentially losing a lot of eyeballs. For them, the deal seems to get worse by the minute.