10 Disastrous WWE Booking Decisions Triple H Has Already Botched
2. Bray Wyatt's Return
Bray Wyatt's WWE return was a creative and commercial smash.
Along with fans giddily posting their White Rabbit journey with every QR code or secret clue posted on television, Wyatt's certain comeback was generating numbers too. Extreme Rules ticket sales spiked when it became apparent that the Premium Live Event was to be the site, and a specific minute during a specific episode of SmackDown generated a monster because audiences jumped on a time and date used in a video days earlier.
The buzz was palpable and real and that scarcely feels believable less than six months later.
Uncle Howdy was introduced as the inevitable dark side to Bray's lighter life, before being made real - and preposterous - as a guffawing crackpot in a Slash hat at the bottom of the ramp. Revisiting one of the worst ideas of entire pandemic, Alexa Bliss was dragged back into the character's orbit, whatever that even was. On SmackDown weeks after his introduction, Bray claimed to be Howdy, The Fiend, 'The Eater Of Worlds' or anything else previously tagged to the gimmick.
Then, at the Royal Rumble, the truth was revealed. Wyatt isn't for your investment, but corporate ones. The Mountain Dew Pitch Black Match with LA Knight was a calamitous mess, but served as an unbelievable advert for a sugary drink. The relationship will surely suit both sides, but Wyatt fans looking for a proper rehabilitation are going to be left bitterly disappointed.