10 Dumbest WWE Match Finishes This Decade
5. Michaels Screws Bryan (Hell In A Cell 2013)
The Hell In A Cell rubber match between Orton and Bryan should have been so, so much better than what it was.
It was supposed to be the night on which they'd made up for their previous Pay Per View disappointments by tearing the house down in what is still WWE's premier gimmick attraction. Their bouts at Night of Champions and Battleground were hamstrung by disputed and non-finishes. It seemed clear, too, that they were holding something back for this night.
It wasn't to be. WWE's insistence on dragging everything out until the next week put paid to that. Instead of crowning Bryan as the undisputed face of the company, and mapping out his clear road to WrestleMania, they had D-Bry lose after being kicked in the face by his mentor, Shawn Michaels.
What is exceptionally dumb about this finish is that, not only did it not, for the third special event in a row, separate the two men, it also teased a mouthwatering match between Bryan and Michaels at WrestleMania. This match was never going to happen - Michaels was happily retired before that - so why bother factoring him into the finish? The latter half of 2013 was a massively deflating exercise in falsely inflating fan expectations.
Yes, everything worked out in the end. It only took CM Punk's shocking and unexpected exit to realign the chessboard.