2. Stone Cold Steve Austin Vs Brock Lesnar
This one has money written all over it. Brock Lesnar against Stone Cold Steve Austin is a match thirteen years in the making. There's a built in story, following Austin's refusal to wrestle Lesnar in 2002. It is also two of the biggest pay per view draws of all time going against each other in a first time ever match-up. In the one corner you've got UFC's biggest star, and in the other corner you've got WWE's biggest star. The mainstream casual fan would buy it in huge numbers. The issue is, WWE aren't wanting to risk Austin's health. There's extra scrutiny on the company right now, after several former talent accused WWE of neglecting wrestler health. You can imagine how it would look if Austin got in there and hurt his neck, which would be a genuine fear with the rough and tumble Lesnar. Despite being arguably the most valuable match possible, it is something WWE aren't wanting to touch.