Vince McMahon won't admit it in public, but Hulk Hogan was actually pretty valuable to the WWE. The wrestling observer newsletter reports that "Hogan was very valuable when it came to public relations. For example, when it came to doing major event publicity, there was nobody in the company who could deliver as much mainstream media interest in a market as Hogan." Obviously his PR ability is now shot, but his fame is still there. Combined with the infamy of the scandal, he's actually in a position to create as much attention around WWE as any body else in the industry right now. What would be a bold move, is if WWE did the story of a comeback. Hogan has been on Good Morning America and pleaded forgiveness, and there could be money for WWE in that redemption story. Hogan has always created interest and made money, and a comeback match in 2016 would garner huge mainstream interest with the idea of redemption. If there's one thing America likes more than tearing someone down, it is seeing them get back up and make a comeback. But it is a risk WWE would be unwilling to take. The racism was as bad as it gets. The thing is, Hogan was a hero to an entire generation, and now he's like this vulnerable old man. There's money left on the table with him, and he reportedly expected to pass a physical for a match next year. But WWE booking it after the scandal just seems very unlikely.
