10 Fascinating Facts About WWE In 2018

7. Why Fabulous Moolah Branding Was Dropped

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Rousey's debut was greeted as a step forward for the women's division. If anything, this was a pesky step back.

WWE originally named WrestleMania 34's pre-show women’s Battle Royal in honour of The Fabulous Moolah, but there was significant backlash against that due to Moolah’s past behaviour. She’d reportedly treated many female workers very badly over the years, so top brass quietly shelved the branding and went with the much less grandiose, “WrestleMania Women’s Battle Royal” instead.

That was for the best, because some show sponsors (including Mars) had expressed concerns too. It would've been unnecessary to stubbornly plough ahead and tout Moolah when there was so much riding on 'Mania. Besides, without being cruel, the women's Battle Royal was never a priority.

Allegations of abuse and serious issues of the sort don't jive with WrestleMania's gleaming presentation, so the Moolah branding had to go. It's unclear whether or not Vince McMahon made that call, or if those around him kept mentioning the poor PR until he caved.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.