10 Fascinating WWE WrestleMania 29 Facts
7. Ryback Claims The Ending Of His Match Was Done To Make Him Look Foolish
WrestleMania 29 took place a year after Ryback showed up on the main roster, and "The Big Guy" provided some fresh blood as a powerhouse on the babyface side of the roster. Plans were for him to turn heel the night after WrestleMania (which he did) and feud with John Cena for the WWE Championship (which he did).
It made zero sense, then, that Ryback lost to Mark Henry, after Henry squashed his head and neck on a failed Shell Shock attempt. Ryback alleges that he demanded an explanation from McMahon, whose reported response was that the deflating, undercutting finish would be the catalyst for the heel turn, that Ryback knew he "could't cut it" as a hero.
Ryback says he saw through McMahon's logic, that it was an attempt to kill off Ryback's momentum. He also adds that WWE removed his merchandise and his "feed me more" catchphrase as a way of diminishing his personal brand. After the feud with Cena, Ryback never caught the magic again.