10 Gimmicks So Bad They Didn't Even Make It To WWE TV

1. Lars Sullivan: The Brilliant Behemoth

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WWE/Instagram, @dylan_milley

This can't be classified as a missed opportunity in any way. Lars Sullivan's behaviour didn't deserve fortune and he seemed to recognise this subconsciously whenever the spectre of fame loomed. The draft persona he recently revealed via Instagram in particular was never going to get over, and Sullivan and professional wrestling were best left apart in a more general sense.

But in another, more accurate way, it can, because it's Lars Sullivan wearing a f*cking monocle lol. This is absolutely Peak Vince McMahon exaggeration fare; because Lars was slightly more articulate than your garden variety freak, the first impulse of the creative team saw him imagined as 'The Brilliant Behemoth'.

"Regrettably, the rabbits I plan on mutilating aren't aware that my freakish size extends to my lateral frontal cortex!

At least Sullivan's creepy DM game would have come off as slightly less awful.

"I just saw thou latest social media offering m'lady and while I *mouth dries in the fear of appearing too base you see* would just loathe to be like the scoundrels that are virtually certain to pester you most frequently, wouldst thou show me your begaped derriere?"

Actually that's much worse.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!