10 Huge Mistakes WWE Have Made With The WWE Network
8. Antisocial Media
Once an endless frustration on Raw and SmackDown thanks to Vince McMahon's sudden fascination with the medium, Twitter exploded onto WWE television with the company's traditional hamfisted delivery. Drenching the product in hashtags, trends and superstar feeds in a desperate attempt to catch up with a world already starting to tire of the second-screen audience engagement tricks, the show was enamoured with becoming the force-fed talking point of social media at large.
This spawned a brand new way of delivering breaking news and shocking stories. Rather than saving everything for television, the company employed Twitter, Instagram and Facebook as mechanisms for the reveals, acutely understanding the possibility of the shared tidbits driving viewers to the main show.
The model hasn't really changed since, but positively should have the day WWE launched their own network. That the Network exists as a static repository rather than a living, breathing product is spellbinding.
WWE has the capacity to utilise the vehicle for additional views, and yet still chooses to broadcast news snippets from online reporter Cathy Kelley on Twitter whilst revealing a surprise return, Hall of Fame inductee or injury update in full on Instagram.
Every single one of these should be broke exclusively on the Network, with the various media channels directing subscribers to log in immediately and check out the latest hot topic. It would create a culture of urgency and immediacy around the vehicle that has sadly lacked since its inception.