10 INSANE WWE International Incidents

7. Classic JBL

Can I Borrow A Feeling
WWE.com

John “Bradshaw” Layfield wasn’t a super worker. He wasn’t an imaginative worker.

He knew this. So, short of an expansive set of skills, JBL screamed bile in our faces and brutalised his opponents with a limited but stupidly stiff power game. And, by God, it was effective. Improbably so.

The stock market whizz defied market expectations in the mid-2000s in a strange and sudden promotion that nonetheless yielded dividends. JBL reached the main event by using the cheapest of cheap heat tactics—rivers of literal blood, and rivers of verbal, racially-charged blood the likes of which Enoch Powell would have been proud. In the US, JBL blasted Mexicans on border patrol in his definitive, star-making feud with Eddie Guerrero.

In Germany, what could a heel wrestler do to generate the desired reaction?

JBL goose-stepped across the ring apron and raised his hand in a Nazi salute, drawing the ire of both the German fans and an international crowd that had tired of residual World War II sentiment by about, oh, 1960 or so.

In retrospect, the shocking scene represented in micro JBL’s macro narrative: he was a man out of time, but he still had the ability to make present-day headlines.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!