10 Least Effective Swerve Turns In Wrestling History

5. The Big Show

Goldberg Turn
WWE.com

A man who swerve turned about 345 times must appear twice on this list. This was peak WWE contrived b*llocks. There is more than one answer to the question How do we job out Cena uncleanly?

Spooky, voice-modulated children; David Otunga interference; Umaga interference: basically, Cena is a dipsh*t who can't see these attacks coming.

But, more often than not, the answer is thus: Just have Show turn him on him.

And that's what happened at Survivor Series 2014. With Dolph Ziggler anointed as sole survivor to initiate a major push that, swerve, never happened, teammate John Cena had to fall. And it was Show, again, who felled him with the Knockout punch, and thus began his interminable association with the Authority faction. Cena was a moron for trusting Show to begin with. Show was more cynical plot device than man. And Authority Big Show was subjectively the worst incarnation of the character yet. He was objectively ineffective; his slow motion gravedigger act at Royal Rumble '15 didn't get Roman Reigns over as a babyface, and he ruined our investment in those we actually liked by heaving them ar*e-first out of the ring.

Famously teary throughout the Authority Era, we were left to infer that Show was a wreck of conflicted emotions when really, he was probably still thinking about the booking sheet.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!