10 Least Effective Swerve Turns In Wrestling History

6. The Big Show

Goldberg Turn
WWE.com

Imagine if Vince Russo booked The Big Show for more than seven months.

He'd have repackaged him as a man suffering from multiple personality disorder who, swerve, only ever had one personality. In WWE, The Big Show lived each of his two lives an infinite number of times. Babyface. Heel. Babyface. Heel. Babyface. Heel. Babyface. Heel. Babyface. Heel. Babyface. Slightly slimmer heel. A living, wheezing panacea. He turned heel, again, at Over The Limit 2012 - a pay-per-view that wasn't named after his attitude adjustment quota, but should have been.

Headlining over CM Punk Vs. Daniel Bryan, John Cena Vs. John Laurinaitis was a 17 minute disgrace bearing the distinction of being the longest worst match ever. We couldn't even enjoy it when it finally ended because it ended with Show, in a massive canary yellow shirt, on his return from being fired, punching John Cena in the face when everybody saw it coming. It was an insult to the intelligence in itself, and what followed was an insult to taste: a wholly unmemorable and overlong Steel Cage match at No Way Out that, again, headlined at CM Punk's expense.

At least he didn't show up in his merch, which Cena would've done.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!