In the world of sports entertainment, WWE and UFC are both trying to sell fights. The big difference is one is 'fake' and the other is real sport, but the art of story telling and dressing up an event is very much the same. Look no further than 'The Notorious' Conor McGregor versus Jose Aldo. McGregor has been compared to Ric Flair, and his fight narrative with Aldo has resembled a soap opera at times. Some MMA fans hate that pro wrestling aspect, whereas others love it. What those MMA fans can't argue with is that Dana White's way of promoting is leading to big successes. McGregor versus Aldo is expected to pop a million pay per view buys on July 11th. Ironically, it is now the WWE who could learn from the UFC's way of doing things. A million buy pay per view is something Vince McMahon could only ever do with a WrestleMania. Even an average UFC show is doing 300,000 buys, a number that McMahon was nowhere near when he abandoned PPV and went to a Network subscriber business model. UFC has had a tremendous 2015 and proved that Dana White is the best promoter on the planet. WWE would be well advised to copy some of White's "sports entertainment" business lessons.
