10 Lessons WWE Shouldn’t Forget From WCW’s History

9. Push New Talent

In its dying years, WCW clung to the veterans on their roster like a baby clings to a blanket. Even though people like Hulk Hogan, Randy Savage, and Kevin Nash were well past their expiration date, WCW continued to push them as main event stars. The audience responded by tuning out in droves and forcing WCW into bankruptcy. In WWE, the same people have been on top of the promotion for the last decade. John Cena has been working main event matches for so long that most of today's fans don't even remember him as the rapping heel who was an internet sensation when he first arrived on the scene. Randy Orton was immediately pushed as the next big thing upon his arrival over ten years ago. He has played essentially the same character for so long that 90% of the crowd could wrestle his match for him. Don't even mention the never-ending Randy Orton vs. John Cena feud that seems to have been going on for about 30 years. People don't want to see John Cena overcome the odds for another five years. Sure, he sells a lot of merchandise and the kids like him but the people who want to see Cena are already watching the product. Cena is not going to draw any new viewers to WWE because he's stale, overexposed, and (let's be honest here) comes off as a jerk on television sometimes. A wrestling promotion needs to constantly create new stars. They need to use the older talent to get younger talent over. When's the last time John Cena legitimately put a younger talent over huge and lost a feud? Hell, when's the last time John Cena lost a feud? You could honestly watch Raw next week and the same guys would be wrestling in the same spots they were in last year.