10 Major Assets WWE Don't Realise They Have

10. The WCW Brand

WWE picked up the remnants of the WCW brand for just a few million dollars in 2001. Just a few years earlier and that brand had been worth over $400 million. It is madness that Vince McMahon hasn't tried to exploit the worth of WCW. You might say he did try in 2001's Invasion, but in reality that was just WWE killing off the brand and integrating it into one WWE product. Not just as a nostalgia seller, but as an actual wrestling product WCW could still draw fans. Just look at how WWE rebooted ECW in the mid 2000's, it was a huge success and one of the best drawing pay per views of 2005. WCW could be the same thing. It was toxic when it went down in 2001, but time has diminished the bad memories. Fans now hold on to the things they liked about the brand - for example War Games. Imagine if WWE used the WCW brand as a new WWE Network show and major reason to subscribe. They could do what they did with the ECW reboot but on a grander (and more thought out) scale. All the positives from WCW, like War Games, could be reintroduced. Use the classic WCW logo and this is MONEY waiting to happen. If you doubt that, just take a look at how fans have lapped up Sting in WWE. There's a market for classic WCW in a modern context.
WWE Writer

Grahame Herbert hasn't written a bio just yet, but if they had... it would appear here.