10 Major Improvements AEW Must Make Before All In 2024
7. A Fan-Pleasing Pre-Show Signing
This is definitely arguable, because All Elite shining a spotlight on the current full timers is hardly negative, but imagine AEW had announced a major capture before All In 2023. That’d drive even more ticket sales, in theory, and would've upped the buzz around everything to a fever pitch.
Tony Khan loves to snap up as many wrestlers as possible anyway, so why not time an announcement pre-Wembley in 2024 if things shake out that way? In other words, if somebody signs in June, then hold off on publicly announcing that for a few weeks until full tilt build towards Wembley is already underway.
Take people higher and higher and higher and higher pre-show.
Timing is so, so important when it comes to those 'Wrestler A Is #AllElite' social media posts. Khan will want as many people as possible talking positively about AEW during the build towards a landmark event like All In 2024.
Take fans on a ride.