10 Measures WWE Can Take To Improve AWFUL Ratings

9. Realise What It Is That Shane McMahon Does

Public Roast
WWE Network

Shane McMahon is, at this point, wildly unpopular, but not in a traditional, or "good" way.

Many fans are exasperated at the notion of Shane commanding so much screen time. He is a poorly-conditioned non-athlete who just last week dominated Roman Reigns throughout a very bad match, following which he was pushed, heavily, as the top star of RAW and SmackDown. This sh*t is f*cking satire. This sh*t is what dorks like me wrote in a list like this last year, for very mild comic effect, and yet it is actually happening.

Gauging by the dismal ratings, and the anecdotal online malaise, the reaction can be summed up thusly:

"Is he gonna fall to his doom this week? No? Then f*ck this."

That is Shane's thing that he does. If you paid money to see The Rock, and he didn't do his "Finally..." catchphrase, you'd feel shortchanged. You wouldn't get to join in. If you paid money to see Kenny Omega, and he put on an average match, you'd leave very disappointed; he is after all, the Best Bout Machine.

The solution: put Shane on top of the tron each week with a headset on. The guy on the social media team, meanwhile, tracks Twitter engagement. When the #RAW hashtag fails to trend sufficiently, an alerted Shane jumps off and onto a cushioned pad below.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!