10 Mistakes WWE Is Repeating With The Current Brand Split

4. Split Pay-Per-Views

Authority Figures Raw And Smackdown
WWE.com

Not only has WWE added more championships to their organisation like they did back in the early-2000s, they've also added pay-per-views. No longer will there be one PPV, or special event, per month. For the remainder of the year, and likely into 2017, each month will present 2 separate WWE special events. The exception will be the four months out of the year that feature the Royal Rumble, WrestleMania, SummerSlam and Survivor Series.

Remember the blockbuster events that were Breaking Point, Bragging Rights, Cyber Sunday, or WWE's Great American Bash? No? That's because traditionally their buyrates were abysmal. They were so poor, so consistently that WWE tried to scrub away any negative association with these shows by dropping these event names in favor of something else.

Like with Monday Night SmackDown and double-digit championships, WWE has not learned their lesson when it comes to over-saturating the pay-per-view market. Even though WWE's pay-per-view model is dead, replaced with the WWE Network model in which subscribers are paramount, the company should not be expecting much success from brand-specific supershows.

It didn't work in 2003 and it's not going to work in 2016.

Contributor
Contributor

A former stuntman for Paramount Pictures, Matt enjoys sports, water skiing, driving fast, the beach, professional wrestling, technology, and scotch. At the same time, whenever possible. Having attended many famous (and infamous) shows including WrestleMania XV, In Your House: Mind Games, and the 1995 King of the Ring, Matt has been a lifelong professional sports and wrestling fan. Matt's been mentioned in numerous wrestling podcasts including the Steve Austin Show: Unleashed, Talk Is Jericho, and Something To Wrestle With Bruce Prichard. As a former countywide performer, Matt has been referred to as Mr. 300 for his amazing accomplishments in the world of amateur bowling. He is also the only man on record to have pitched back-to-back no hitters in the Veterans Stadium Wiffle Ball League of 2003.