10 Mistakes WWE Is Repeating With The Current Brand Split
3. Monday Night Non-RAW Shows
WCW tried it and ultimately failed. TNA tried it and immediately failed. Incredibly, WWE even tried it once and failed.
You don't run a wrestling show on Mondays that isn't named RAW. That's just wrestling common sense.
As doomed for failure as running a non-RAW wrestling show on Mondays may be, it hasn't stopped WWE from doing it not once, but now twice! Despite the obvious risks associated with cannibalising their own business, since the brand split, WWE has been running Monday shows with the SmackDown roster.
Fans willing to purchase tickets to a live WWE event, televised or not, are almost certainly watching RAW every single Monday night. For millions of fans, it's a been a part of their routine for years yet WWE thinks it's a good idea to run a SmackDown-branded house show the same day as RAW. WWE's justification is that since these shows take place in the afternoon, fans won't have to miss RAW, but it's not that simple and it's never worked in the past.
WWE did the exact same thing during the first brand split. Instead of recognising that obvious error and keeping Monday night exclusive for RAW activity, WWE finds it necessary to repeat their mistakes of yesterday, today.